At the far end of the Champs Élysées, there is a gate with ornate, gold embellishments which leads to an unknown building. Behind them sits an elegantly groomed pathway which looks like it was lifted straight from the Gardens of Versailles. Is it Burberry? It it Dior? Nope, it’s the once reigning suburban American retailer, Abercrombie & Fitch (the buff guys outside were a dead giveaway).
We figured if their entrance was this beautiful, the inside had to be spectacular so we decided to take a peek. And we was right. There were four of five floors of dark, strongly-scented clothing and an overwhelming amount of shrubbery blocking the passageways. So it was essentially the same as an American A&F.
There is a huge square opening in the center of the building where we could see the grand decor. I think it must have been a luxury hotel at some point before Abercrombie moved in. The detailing throughout the building was very ornate and French (like a mini Versailles).
Abercrombie isn’t the only American retailer moving into Paris. I have yet to see a physical store, but I see girls everywhere wandering around with Forever21 bags! With so many other affordable clothing stores around, I don’t see F21 really thriving here. But who knows? Maybe Europeans like the idea of shopping at American stores. Other American brands I’ve spotted include Claire’s, J.Crew, and Brandy Melville….